October 3, 2013

The Many Mediums of Advertising in Technology

Technology has opened the door to a wide array of different changes in our society. There have been vast improvements in manufacturing, entertainment and overall efficiency within the infrastructure of our country as a direct result of technology. This concept is no different for advertising, and proof of this exists across many of the technologically based mediums people use.

Advertising evolves with the interests of the masses, and as people are watching more television and using the Internet more often, traditional advertising is getting replaced by new and improved methods that reach millions more people and a more diverse audience. Below is a list of some of the more popular ways companies advertise via technological avenues.

Television Marketing

Television marketing has been around for decades, and quickly took the limelight over radio advertising. However, regardless of the fact it has been a prevalent entity within the advertising world over a long period, it is still effective. One problem exists with current implementations, however, in that with programs such as TiVo and DVR, many people are simply recording their favorite shows and fast-forwarding through the commercials.

Internet Marketing

Internet marketing is among one of the most effective forms of advertising for companies. The main reason for this is due to the sheer volume of people who use the Internet. Companies can reach this seemingly limitless supply of prospective customers by using one of many effective types of advertising and marketing that is available to them. From search engine marketing to social network marketing, Internet marketing is becoming more of a dominant aspect of the advertising industry everyday.